Dear Hobby Store Owner,
Thank you for expressing your interest in Panini trading cards. Please complete the following
application, attach the necessary items, and submit to the email address and/or the Panini America
headquarters address provided in the pages below.
Upon approval of your application, we will place you on our direct mailing/emailing list. Sales
materials, order forms, and when applicable, promotional cards will be sent to notify you that a
Panini product is being released. All orders are subject to allocation. Orders are full case orders
only, no box orders. Currently, we are only accepting orders via our B2B website. Credit Cards will
be the only method of payment allowed. Upon approval of application, we will need to acquire
credit card information on all credit cards you choose to use for payment. Payment is required at
the time your order is placed. Your credit cards will not be charged until the product is shipped.
PANINI RESERVES THE RIGHT TO TERMINATE ORDERING PRIVILEGES OF ANY DIRECT ACCOUNT
WITHOUT WARNING FOR VIOLATIONS OF THE DIRECT DEALERSHIP POLICY.
Policy & Guidelines:
• Wholesale MAPP pricing effective for 30 days
• All authorized Panini Stores will be required to maintain Panini’s national release date
calendar
• All authorized Panini Store internet retailers may not sell below direct MAPP wholesale
price for 30 days after release
• Authorized Panini Store internet retailers must maintain a price 20% above direct cost for
21-days after product release date. The same holds true for any pre-sells.
• Any authorized store/internet retailer found selling below the stated price will be
immediately unauthorized.
• Authorized Panini Stores may post on B2B in accordance with MAPP guidelines
• No US-Canada cross-border selling for 180 days
**YOU MUST HAVE A STORE FRONT TO BE A DIRECT ACCOUNT**
• Must have an established Brick & Mortar store for a minimum of 6 months.
• Sports trading cards must represent 70% of the store’s total gross sales.
• Open for business a minimum of 40 hours per week.
• New Hobby Direct Accounts are reviewed quarterly.
• Panini archives all applications; you do not have to re-apply.
*In addition to meeting these criteria, all retailers must submit the following documents.
• A minimum of four pictures of retail storefront. Pictures must clearly show the following:
o Outside signage including front door and windows matching the name and address
of the store on the account application and building marquee
o Indoor retail space showing the most current Panini products on the shelves and
other items you stock
• A copy of you most current utility bill showing your location
• A copy of your state business license (if applicable)
* Primary Panini Authorized Distributor(s): _______________________________________
* Number of years in business as store owner: _____________________________________
* Social Media Platform Handles/Usernames (if applicable):
Facebook _______________________
Twitter_________________________
Instagram_______________________
Company Website URL: __________________________________
* List the percentage of Panini products you sell in your store by category:
_____ Football
_____ Baseball
_____ Basketball
_____ Collegiate
_____ Soccer
_____ Racing
_____ UFC
_____ WWE
_____ Entertainment (Non-Sport)
* Do you break products for reselling singles on the internet? If yes, what percentage of your annual
revenue is generated from these sales? ___________________________________
Please complete the following in full:
Contact Name: _________________________________________________________________
Business Name: ________________________________________________________________
Mailing Address: ________________________________________________________________
City: _________________________ State: __________________ Zip: _________
Email: _________________________________________
Phone: _________________________________________
Ship-to Address: (if different from above)
Business Name: ________________________________________________________
Address: ______________________________________________________________
City: _________________________ State: __________________ Zip: _________
* Applications may be emailed to dir[email protected]. All required photos and other
documentation must be included as an attachment at the time the application is submitted.
*If you choose to submit this form by mail, please send to the below address:
Panini America, Inc.
Sales – New Direct Account
5325 FAA Boulevard, Suite 100
Irving, Texas 75061
We sincerely appreciate your support,
Courtney Heady
Direct Sales Account Executive
