PHOENIX SKY HARBOR
AIRPORT ADVERTISING
MEDIA KIT 2015
Effective 3/1/2015
FAST
FACTS
PHX
Known as “America’s Friendliest Airport®” Sky Harbor is
also among the top ten largest airports in the U.S. PHX handles
1,200 ights and more than 115,000 passengers traveling
through the terminals each day. That’s more than 42 million
passengers every year! Sky Harbor has three terminals with 121
aircraft gates. Sixteen airlines y to more than eighty domestic
and twenty international destinations, including every major
media market and population base in the U.S., Mexico and
Airlines
Flight Information:
Key Domestic Nonstops:
International Nonstops:
1,200+ Scheduled Daily Flights
3 Terminals with 121 Aircraft Gates
Atlanta • Chicago • Dallas/Ft. Worth • Denver • Las Vegas • Los Angeles • Minneapolis
New York City • Philadelphia • Salt Lake City • San Diego • San Francisco • Seattle
Calgary • Cancun • Costa Rica • Edmonton
Guadalajara • Hermosillo • Ixtpa/Zihuatanejo
Kelowna • London • Los Cabos Mazatlan • Mexico
City • Puerto Vallarta • Regina Saskatoon • Toronto
• Vancouver, BC • Victoria Winnipeg
Air Canada Delta Airlines JetBlue Airlines United Airlines
Alaska Airlines Frontier Airlines Southwest Airlines US Airways
American Airlines Great Lakes Spirit Airlines Volaris
British Airways Hawaiian Airlines Sun Country Airlines WestJet
PHOENIX SKY HARBOR AIRPORT
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Household Income:
Employment:
Education:
Age:
57% $75k
36% $100k +
60% White Collar
44% College Graduate
35% 25 - 44 years
41% 45 - 64 years
Trafc and Impressions:
42+ million Total Annual Passengers/ 2 million International
117.6 million Annual Impressions
3.5 million Monthly Passengers
9.8 million Monthly Impressions
Source: Scarborough and City of Phoenix
Professional Sports:
MLB Spring Training
MLB Diamondbacks
NBA Phoenix Suns
NFL Arizona Cardinals
NHL Coyotes
Located just a few miles from Downtown Phoenix, and within
minutes from a multitude of attractions and resorts, Phoenix’s
Sky Harbor has an enviable mix of national business and leisure
travelers, as well as the signicant local population base that it
serves. Phoenix is the gateway to Grand Canyon National Park,
and is “hometown” for professional baseball, basketball, hockey
and football teams. The valley hosts multiple NASCAR auto
racing and PGA golf tournaments year round.
42+ million Annual Passengers in 2014
# 1 for Startups and Small Business Job Growth
One of the top 10 most affordable markets in America
Kauffman Foundation
FAST
FACTS
PHX
PHOENIX SKY HARBOR AIRPORT
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
FAQ’s
HHI $100,000+
Frequent Flyers: 122% more likely
Air Travelers: 66% more likely, overall
College Degree
Frequent Flyers: 67% more likely
Air Travelers: 44% more likely, overall
Post Graduate Degree
Frequent Flyers: 135% more likely
Air Travelers: 70% more likely, overall
Spend Less Time Watching TV
Frequent Flyers: 30% less likely to be a heavy TV viewer
Air Travelers: 20% less likely, overall
AIR TRAVELER PROFILES &
DEMOGRAPHICS
Who is Flying? 87 million Adults 18+ have taken at least 1 domestic ight in
the past year!
Frequent Flyers: 3+ trips per year, average 6 trips per year
Air Travelers: Average 3 trips per year
Source: Scarborough/Arbitron Out-of-Home
Spend More Time on the Internet
Frequent Flyers: 56% more likely to be a heavy internet user
Air Travelers: 26% more likely, overall
Frequent Flyers & Air Travelers vs Non-Flyers –
Absolutely a Preferred Target Audience!
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Large Wall Signs
Spectaculars Extra Large Wall Signs
Backlit Spectaculars and Backlit Signs
There is nothing ordinary about the new backlit Spectaculars and wall signs at PHX!
Sleek, bright and sized right, these beautiful signs showcase your brand to 3.4 million
people every month. Located on escalators, in concourses, arrival and public areas,
and at key intersections of the airport, these large format signs bring your message to
life.
Spectaculars
Sky Harbor now offers Spectaculars on the walls and mounted on oor pedestals. All
signs are either head-on eye level reads, or uninterrupted overhead reads. Extra branding
opportunities exist on the pedestal oor units.
Large Wall Signs
Complementing the Spectaculars, wall signs are new 6’x 6’ or 5’ x 5’ slimline backlits, and
are placed in selected intervals throughout the airport terminals.
Effective 3/1/2015
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Framed Fabric Banners throughout Sky Harbor
Vibrant color banners hang with brushed aluminum frames throughout the airport,
providing a sharp visual with a polished look that showcases your brand or offer.
Single banner locations and Domination Packages available.
Signature Escalator Wall
Matching escalators take arriving
passengers from the concourses to
Baggage Claim in Terminal 4. Both
feature a near 40’w x 7’h framed fabric
sign. The locations reach not only
passengers headed to Bag Claim, but
are very visible to travelers and greeters
on the Passenger Lobby level that are
shopping, eating, or approaching TSA for
outbound screening.
High Prole Framed Banner Package
Two-sided framed fabric banners hang
above the moving walkways in Terminal
4. These 168”w x 22”h signs deliver
multiple exposure to both arriving and
departing passengers. Your message
is top of mind with repeated frequency
as your customers travel down the
walkways to or from their gate. We’ve
added exposure in Baggage Claim with
two more locations in the center, facing
all arriving passengers.
Effective 3/1/2015
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Want coverage of the entire airport? Own the airport with large format window clings
and wall wraps in all three terminals.
Domination Locations and Packages
Terminal 4 Window Wraps Along Moving Walkways
Terminal 3 Wall Wraps Are Seen by All Arriving and
Departing Passengers
Terminal 2 Window Wraps Target Arrivals
Effective 3/1/2015
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Don’t be out of the loop! 70” digital signs located in exiting walkways from the gates to
Baggage Claim, throughout Terminal 4. High impact! High denition! And high message
retention by your travelers.
Concourse Arrivals Digital
Landmark Arrivals Digital Walls
Concourse Digital Network
Digital Wall
Watch your message in full color on our 4’h x 24’w digital walls located on both of the
arrivals escalators in Terminal 4. These walls will showcase your message to every
arriving passenger in the busiest terminal at Sky Harbor. A very limited number of spots
are available on this 30 second “captive audience ride.” (two :10 second spots and two :05
second spots)
Effective 3/1/2015
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020
Custom Displays and Presenting Sponsorships
Back-to-Back Baggage Carousel Digital Signs
Baggage Claim Digital Network
Interactive Display Floor Display
Feature your product or service like never before! A select number of custom sponsorship,
branding and display opportunities are now available at Sky Harbor Airport. Contact us
for information about these unique and engaging options.
Every baggage carousel at Sky Harbor showcases stunning two-sided 70” HD screens that
place your ad right in front of the passengers’ eyes while they wait for their luggage and
walk through Baggage Claim. Advertisers are simultaneously shown on every carousel,
in every terminal for 100% coverage. Never before has this area had such a dynamic way
to share your message with the travelers. A perfect location for resorts & attractions,
restaurants, special events and conventions.
Effective 3/1/2015
Alliance Airport Advertising ● 4686 East Van Buren, Suite 185 ● Phoenix, AZ 85008 ● 480.347.9015 ● Toll Free 855.410.0020