1
Good Development Management
Note: This case study is extracted from the Good Development Management
report, published in June 2019 on the PAS website.
Cheshire West and Chester Council Pre-application support for
householders
Summary
Wanted to…
Address the disproportionate level of officer time used
on householder applications post submission
Increase the take up for householder pre-application
advice
Action
Remove charges for pre-application advice to
householders
Benefits
Encourages applicants to work with officers from an
earlier stage
Provides an opportunity to higher quality schemes that
are more likely to gain approval
Reduced the delays and costs associated with validation
issues
Learning / risks
Cost/ benefit analysis showed the initiative to be
beneficial, despite it seeming counterintuitive
It requires frontloading work, but this is generally offset
by avoiding time that would normally be spent after
submission on bringing the scheme up to standard
Introduction
Cheshire West and Chester Council
found that a disproportionate amount
of resource is used on householder
applications post submission to ensure
that they meet validation requirements;
contributing to an already strained
workload. This presents challenges to
quality and delivery as the fee charged
for householder application does not
come close to reflecting the time that
can be spent on them.
Previously, householder pre-
application advice was charged for, the
take up was low and a high proportion
of applications were invalid or refused.
Applicants are generally reluctant to
change their scheme following
submission.
What they did
To address this, Cheshire West and
Chester have stopped charging for
pre-application advice on householder
applications. The objective is to
encourage applicants to work with
officers from an earlier stage, before
they are too advanced in their
proposals. This early engagement also
gives a stronger ‘quality of service’
message to applicants.
2
Good Development Management
The new approach gives the service
an opportunity to work with the
applicant to create a higher quality
scheme that is more likely to gain
approval. The greater take up of the
‘free’ pre-application service has also
reduced the delays and costs
associated with validation issues. It
requires frontloading work, but this is
generally offset by avoiding time that
would normally be spent after
submission on bringing the scheme up
to standard. In addition, the
frontloading is likely to be more
effective in improving quality as
applicants are generally less resistant
to making changes pre-submission
(before they have paid the application
fees and submitted final drawings etc.)
Results and Learning
Before removing the charge, a
cost/benefit analysis was undertaken
to compare the money received from
the householder pre-application fees
and the cost of work involved in
resolving issues with householder
applications. As the pre-application
uptake was low, the money received
from the fees does not cover the
additional work often needed.
Removing the charge for pre-
application advice seems
counterintuitive in the current funding
context and the team acknowledged
difficulties in convincing those higher
up in the Council to provide a service
free of charge. This will be a
discussion that continues as the
approach is kept under review. Up-to-
date evidence on the types of
applications coming in and the
processing time helps to decipher the
real benefits of providing (or indeed
not providing) the service, which can
be used to explain to others in the
organisation to get them on board.
For now, in Cheshire West and
Chester, the evidence suggests that
this is working. The approach is
delivering better schemes more aligned
with the Council’s objectives and is
helping the Council to forge better
relationships with its customers.