GET TO KNOW US WHO WE ARE WHAT WE BELIEVE

GET TO KNOW US

1977 DULUTH,

US &

CANADA

NYSE:

PRI

NEARLY

146K

Founded

OUR PRODUCTS STRATEGIC PARTNERS

Headquarters

Offices in the

S&P Midcap 400

Fortune 1000 &

Russell 1000

licensed

representatives across

the U.S. & Canada as of

June 30, 2024

OVER

3,400

employees as of

December 31, 2023

ISSUER

of term life

insurance in U.S.

& Canada in 2023

WHO WE ARE WHAT WE BELIEVE

Primerica proudly serves as a leading provider of financial products

and services to middle-income households in the U.S. and Canada.

Our independent licensed representatives educate Primerica clients

about how to better prepare for a more secure financial future.

We believe it is important to provide families financial education

in straightforward language on important financial principles

so they can reduce debt, invest for the future and plan for the

unexpected. Our company was built on the philosophy of

“buy term and invest the difference.” This approach encourages

families to purchase affordable term life insurance so they can

get the highest amount of coverage for the lowest cost, freeing

up money to invest in their family’s future.

Primerica markets financial products and services from

some of the world's more recognizable companies.

Primerica’s strategic partners comprise some of the most

prominent companies in the financial services industry.

Refer to the IMPORTANT ENDNOTES for additional details.

TERM LIFE

Primerica offers cost-

effective term life insurance

to help you protect your

family in the years when

they need it most.

INVESTMENTS

Primerica pioneered the

“Buy Term and Invest the

Difference” approach,

which combines term life

insurance with a sound

strategy of investments.

MORTGAGES

Primerica Mortgage, LLC

helps families realize their

dream of home ownership

and develop personalized

strategies to pay down

debt using home equity

and debt consolidation.

In Canada, clients are

referred to strategic

partners for their mortgage

and debt consolidation

needs under our Mortgage

Loans Referral Program.

AUTO & HOME

You can take the hassle out

of protecting your home and

automobiles with Primerica

Secure™ and Answer Financial

Inc. (U.S.) and Surex (Canada).

HEALTH BENEFITS

(CANADA)

EDGE offers income

protection products to

provide financial support if a

client’s income is disrupted

by accident, sickness or,

permanent disability.

PRE-PAID LEGAL

The Primerica Legal

Protection Program (PLPP)

and Pre-Paid Legal Services

(PPLS in Canada) can help to

protect you against potentially

devastating legal problems.

HOW

SERVE

(As of 12.31.2023)

5.7

million+

2.9

million+

$1.8

billion

$119

billion

$9.2

billion

$97

billion

LIVES COVERED BY

TERM LIFE INSURANCE

CLIENT INVESTMENT

ACCOUNTS

LIFE INSURANCE

BENEFITS PAID IN 2023

OF TERM LIFE FACE

AMOUNT ISSUED

OF INVESTMENT &

SAVINGS PRODUCTS SOLD

CLIENT ASSETS UNDER

MANAGEMENT

In 2022, Primerica was

named #1 Most Trusted Life

Insurance Company and

#3 Most Trusted Financial

Company by Investor’s

Business Daily.

Forbes Magazine recognized

Primerica as one of

America’s Best Insurance

Companies in 2022.

AM Best has rated

Primerica’s financial

strength as A+ (Superior).

Primerica was

recognized as a Top

Workplace for the fourth

consecutive year.

Accredited since 1980,

Primerica, Inc. holds an

A+ rating with the Better

Business Bureau (BBB).

INDUSTRY AWARDS AND RECOGNITION

SERVING ALL MARKETS

Primerica has nearly 146,000 life-licensed

representatives that reflect the communities

they serve.

IMPORTANT ENDNOTES: Life Insurance: Primerica representatives market term life insurance underwritten by National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York and Primerica Life Insurance Company

(Executive Offices: Duluth, GA) in all other U.S. jurisdictions; In Canada, life insurance and segregated funds are offered through Primerica Life Insurance Company of Canada, Head Office: 6985 Financial Drive, Suite 400, Mississauga, ON L5N 0G3

| Phone: 905-812-2900. Investments: In the U.S., securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001. Primerica and PFSI are affiliated companies. In Canada, mutual funds are offered by PFSL

Investments Canada Ltd., mutual fund dealer, Head Office: Mississauga, Ontario. U.S. Mortgage & Home Equity Loans: Primerica Mortgage, LLC, NMLS ID # 1723477 (https://nmlsconsumeraccess.org). EQUAL HOUSING OPPORTUNITY. Primerica

Mortgage, LLC is a state licensed Mortgage Broker (1 Primerica Parkway, Duluth, GA 30099-0001, 1-855-357-1054). Mortgage products are offered through Rocket Mortgage, LLC, NMLS ID # 3030. Home Equity Mortgage Loans are offered through

Spring EQ, LLC, NMLS ID # 1464945. For additional disclosures and a list of states where residential mortgage loans are offered please visit https:// bit.ly/PriMortgage. Mortgage Loans (Canada): Primerica does not deal in mortgages or debt

consolidation lending. Primerica representatives make simple referrals to 8Twelve Mortgage Corp. and Rocket Mortgage Canada ULC for mortgages and debt consolidation loans secured by residential real estate. Home Solutions: In the United

States, representatives may make referrals under the program name Primerica Secure™ to Answer Financial Inc., which offers insurance products and services through its licensed affiliates. Neither Primerica, its representatives nor the Primerica

Secure™ program represent any of the insurers in the program. In Canada, Auto & Home Insurance is offered through a referral arrangement with SurexDirect.com Ltd., SurexDirect.com (Ontario) Ltd., Primerica Life Insurance Company of Canada

and PFSL Investments Canada Ltd. Primerica Inc. does not directly offer auto and home insurance. In the U.S., home automation services (including home security) are offered through a referral arrangement between Primerica Client Services,

Inc. (PCS) and Vivint, Inc. Legal and Identity Protection: In the U.S., IDTheftDefense

, an identity theft protection and restoration program and Primerica Legal Protection Program, a legal protection service, are offered through Pre-Paid Legal

Services, Inc. (PPLSI) by agreement between PCS and PPLSI. PPLSI provides its members access to a network of provider law firms. In Canada, Pre-Paid Legal Services and IDTheftDefense

are each offered by agreement between PCS, PFSL

Investments Canada Ltd., and PPL Legal Care of Canada Corporation, a subsidiary of PPLSI. Health Benefits: Primerica’s independent sales representatives promote and market insurance products that are administered by The Edge Benefits Inc.

and that are underwritten by various Canadian insurers unaffiliated with Primerica..

Not all products and services are available in all states, territories, or the District of Columbia or all Canadian provinces and territories. A representative’s ability to offer products from the companies listed is subject to state and federal, or in

Canada, provincial or territorial, licensing and certification requirements.

1. Numbers reflect the combined totals or daily average, as indicated above, as of, or for the year ended, December 31, 2023, for the Life Insurance companies (see Life Insurance, above), the investments companies (see Investments,

above), and, with respect to segregated funds, Primerica Life Insurance Company of Canada, Head Office: Suite 400, 985 Financial Drive, Mississauga, ON, L5N 0G3, Phone: 1-800-387-7876. Each company is responsible for its own financial

obligations. 2. Survey results are presented solely with respect to Primerica’s U.S. term life insurance business. Term life insurance underwritten by the Life Insurance companies (see above). From Investor’s Business Daily, “#1 Most

Trusted Life Insurance Company and #3 Most Trusted Financial Company in 2022,” as of September 29, 2023. 3. Forbes.com, “Forbes 2022 America’s Best Insurance Companies,” October 25, 2023. 4. The following Primerica life insurance

companies have been rated A+ (Superior) by AM Best, as of November 15, 2023: Primerica Life Insurance Company, Primerica Life Insurance Company of Canada, and National Benefit Life Insurance Company. AM Best ratings range in

order from the highest ratings as follows: A++, A+, A, A-, B++, B+, B, B-, C++, C+, C, C-, D, E, F. For the latest Best’s Credit Rating, access www.ambest.com. 5. Primerica, Inc. is an accredited member of the Better Business Bureau. BBB

Accreditation Standards represent standards for business accreditation by BBBs in North America. These standards are based on BBB’s determination of the attributes of a better business. For a business to qualify for BBB Accreditation,

it must continually meet these standards. BBB charges a fee for BBB Accreditation. To be accredited by BBB, a business or organization affirms that it meets and will abide by the following standards listed here (https://www.bbb.org/

bbb-accreditation-standards), as of February 2023.

WOMEN

59%

AFRICAN

AMERICAN

26%

HISPANIC

19%

ASIAN AMERICAN

PACIFIC ISLANDER

CAUCASIAN/

OTHER

50%